Is your business partially based on services you cater and
partially on how you manage your relation with the customers? Or you have Sales
Person/Account Managers who need constant reminders to call up your customers?
At the same time, not being a complete service based industry you can’t afford
to buy a full-fledged CRM but wish to use some functionality of your regular
accounting software to cater to this nitty-gritty. Well you are in luck because the Comments
feature of Sage Accpac AR (i.e. Accounts Receivable) Module is just what you
need. You write and store comments, add validity period for these comments,
Flag various teams to access these comments to perform mentioned activities,
Use them in printing of reports, Store Birthdays or a ticket that is currently
being solved for the Customer.
How Comments work:
It’s as simple as it sounds, just go to Comments tab of the
A/R Customers and insert a new comment by pressing the ‘Insert’ key. Basic list
of fields it stores is Date Inserted, Date Expiration, Date Follow-up, Comment
Type, User Id and Comment. A Comment can be up to 2500 Characters long (which
is almost as long as this articleJ).
Comments can be segregated using Comment Type, Let’s say Action Points or
Reminders or Follow-ups or segregate them based on Teams just by giving them
names of Teams who are responsible for the task.
Now say if you need to view the entire history of comments
for a particular customer, then all you need to do is go to A/R Customer
Reports and print the Customer Report with Report Type as Customer Comments
which can be filtered by Follow-up dates, Customer Number and other similar
criteria. This sorting will help in more than one ways, e.g. my billing
department uses this report to process follow-ups to Customers based on due
dates of invoices hence selecting the Sort type as ‘Billing Cycle’ and then
running the report will give me sorted output of Customers that I need to
follow-up for payments.
Apart from this the same feature can be used in printing
reports. Let’s say you need to print various messages based on status of the
payments or period of the year. Then you can ask your report developers to
print the comment while printing each customer Invoice and update the same
comment as and when the status changes or so does the seasonJ and you save lot of
money on constantly updating your crystal reports.
One can also link it to the Macros and use to print/record
it with transactions. Save Birthday reminders and earn brownie points by
wishing clients on their birthdays, don’t forget to promote your latest product
before ending the call.
All said and done, whenever you are done exploiting the full
functionality of this feature you can proudly say you are ready to move on to a
full-fledged ERP-CRM Integrated product and thy company’s IT investments are safe in your hands.
Keep visiting for more.
That's a very informative article. Comments & history of an enquiry or a customer needs to be inserted into the CRM effectively. Its the customer behaviour and preferences that can be helpful at times to target specific customers.
ReplyDeleteHave a look at this simple CRM solution: Maple CRM
Nice Post, Thanks for sharing, please keep post,CRM software provides a seamless flow of information across the entire customer life cycle from lead through to opportunity, sales order, quote management, upsell, cross-sell, and support automate marketing. Have look this eZnetCRM software social networking integrated features.
ReplyDeleteGood to see helpful information here, Thanks lots for sharing with us....
ReplyDeleteSage CRM
IT Support Limerick
you have told each and everything step by step it is very helpful to understand thank for sharing and keep posting like this.
ReplyDeleteWeb Based CRM Software | Online CRM Software | CRM Software Solutions India | CRM Software development Company | CRM in India | CRM development Company
This comment has been removed by the author.
ReplyDelete