Sage CRM for Hospitality Industry

Hospitality industry incorporates many sub domains such as restaurants, lodging and boarding, accommodation facilities, tours and travel, tourism, event management, spas and salons, etc.
Any domain you pick from the hospitality sector it works effectively only when there is customer retention. If you maintain the customer loyalty towards your products and service you will have a recurring business.
To understand your target audience, their needs and wants and there on give them what they desire is an endless cycle which has to be followed in order to run the business smoothly. You have to maintain your relations with your customer.

Sage CRM helps in achieving three major challenges of hospitality industry:

OPERATIONAL EXECELLENCE
It helps in leading the industry in price and convenience through achieving increased average revenue per user integrated with your operational ERP or you can also pick Sage ACCAPC ERP which is seamlessly integrated with Sage CRM. It gives 360 degree visibility of end to end business activities and further accelerates your business performance.

CUSTOMER INTIMACY
Hospitality industry focuses on long term loyalty and lifetime value of customers. Sage CRM helps in shaping the products and services to fit the expectation and definition of their customers. Sage CRM system recognizes the customer and summarizes their preferences.

PRODUCT LEADERSHIP
Product quality is constantly received and is kept at the leading edge of the industry. Especially in the hotel and tourism industry, the basic product (hotel room and trip) are very similar, when comparing the comparing the same quality level. The customer’s focus is more on soft factors like personal treatment and attention. Internally, corporations try to streamline business processes. Sage CRM helps this process through report automation and technologically supported business flows.


WHY SAGE CRM IS RIGHT OPTION FOR YOU?
• It is easy to use and fast to deploy and maintain with flexible deployment options.
• Advanced feature –rich and comes with low cost.
• It is configurable and customizable.
• It offers customer service web portal.

SAGE CRM FUNCTIONALITY
Personal Data: Guest’s contact information and memberships details are registered once and recorded for next decade, whenever the same guest arrives, CRM quickly identifies with the complete information of the person. It helps in saving time and makes the guest arrival convenient.
Transactions: Sage CRM offers activity management which includes complete listing of stays and reservations, check-ins and check-outs as well as the customer’s interactions throughout all channels.
Customer contacts: through Sage CRM, organization can use Sales Force Automation tools and company contracts in which each customer contract (sales call) is logged and linked.
Descriptive Information: Sage CRM managed additional information for more detailed analysis of the customer (e.g. Preferences or complaints like room size, room view, meal menu, spa and gym offers)
Dashboard: Sage CRM offers simple and easiest way to keep track of your priorities and important tasks on Dashboard Tool. It enables to view the data in the way you want to and to view key performance indicators at glance.
The two main accompanying modules are de-duping of guest profiles and system –supported data cleansing. These three items actually build the core functionality to manage profiles successfully and provide a clean starting point for any CRM activity
Guest activity tracking is the most important from the operational point of view. Complaint management in particular is seen critical rated higher than general customer survey tracking. Proper problem follow-up and quick resolution actually bonds guests to the company as they proved professional in problem solution and the last activity in the guest mind has a positive touch.

Sage CRM objective:
• Guest management
• Data analysis
• Marketing management
• Sales Automation
• Automated process workflow
• In-depth reporting
• Customer communication management
• Tight integration with back office

Contact sales@greytrix.com for a demo of Sage CRM for Hotels, Sage CRM for Tours and Travels or Sage CRM for Hospitality.