Sage CRM- Marketing made Easy.

“Good marketing is no accident, but a result of careful planning and execution.” - CKP

Need for an end to end system in sales & marketing is always felt by the business owners who aim for consistent growth in their business. CRM helps you to target right customer at right time. SME can be benefited with CRM system in many ways such as:

• 360-degree view of your market & customer.
• Improve the output of marketing campaigns ,by wise distribution of marketing development fund.
• Timely identification of potential opportunities and plan accordingly.
• Cross departmental coordination between marketing, sales, and support departments for better results.
• Proper customer segmentation and prioritization.
• Improve customer service when handling customer queries.
• Reduced customer handling cost.
• Ability to measure, analyze and improve marketing activities.

Today, many SMEs plan, execute and analyze their marketing activities through CRM system. Once the marketing strategy is finalized next step is to plan the marketing campaigns and budget the campaigns. CRM helps the marketing department with historic data while planning the dates and budgeting the campaigns. While running a marketing campaign multiple departments get involved thus complicating the responsibility during execution phase, CRM helps the planners to set list the marketing activities involved in campaign with deadlines and facilities to allocate resource for each activity.

Since planning is centralized and execution is decentralized, communication of marketing plan on time is still an issue. CRM facilitate real time access to marketing action plan which gives clear idea to marketing personnel’s regarding their responsibilities & tasks, individually and as a team. Once the execution is completed successfully, collating the result is another cumbersome task, feedback from marketing campaign does not come directly to marketing department.

CRM helps to capture the feedback in form of enquires or leads and relate the same with the marketing campaign, this results in getting a clear picture on the ROI on marketing campaigns. The marketing module in Sage CRM completes the full circle in marketing starting from planning, execution, analysis, reviewing and reworking marketing activities.