Hospitality industry incorporates many sub domains such as restaurants, lodging and boarding, accommodation facilities, tours and travel, tourism, event management, spas and salons, etc.
Any domain you pick from the hospitality sector it works effectively only when there is customer retention. If you maintain the customer loyalty towards your products and service you will have a recurring business.
To understand your target audience, their needs and wants and there on give them what they desire is an endless cycle which has to be followed in order to run the business smoothly. You have to maintain your relations with your customer.
Sage CRM helps in achieving three major challenges of hospitality industry:
OPERATIONAL EXECELLENCE
It helps in leading the industry in price and convenience through achieving increased average revenue per user integrated with your operational ERP or you can also pick Sage ACCAPC ERP which is seamlessly integrated with Sage CRM. It gives 360 degree visibility of end to end business activities and further accelerates your business performance.
CUSTOMER INTIMACY
Hospitality industry focuses on long term loyalty and lifetime value of customers. Sage CRM helps in shaping the products and services to fit the expectation and definition of their customers. Sage CRM system recognizes the customer and summarizes their preferences.
PRODUCT LEADERSHIP
Product quality is constantly received and is kept at the leading edge of the industry. Especially in the hotel and tourism industry, the basic product (hotel room and trip) are very similar, when comparing the comparing the same quality level. The customer’s focus is more on soft factors like personal treatment and attention. Internally, corporations try to streamline business processes. Sage CRM helps this process through report automation and technologically supported business flows.
WHY SAGE CRM IS RIGHT OPTION FOR YOU?
• It is easy to use and fast to deploy and maintain with flexible deployment options.
• Advanced feature –rich and comes with low cost.
• It is configurable and customizable.
• It offers customer service web portal.
SAGE CRM FUNCTIONALITY
Personal Data: Guest’s contact information and memberships details are registered once and recorded for next decade, whenever the same guest arrives, CRM quickly identifies with the complete information of the person. It helps in saving time and makes the guest arrival convenient.
Transactions: Sage CRM offers activity management which includes complete listing of stays and reservations, check-ins and check-outs as well as the customer’s interactions throughout all channels.
Customer contacts: through Sage CRM, organization can use Sales Force Automation tools and company contracts in which each customer contract (sales call) is logged and linked.
Descriptive Information: Sage CRM managed additional information for more detailed analysis of the customer (e.g. Preferences or complaints like room size, room view, meal menu, spa and gym offers)
Dashboard: Sage CRM offers simple and easiest way to keep track of your priorities and important tasks on Dashboard Tool. It enables to view the data in the way you want to and to view key performance indicators at glance.
The two main accompanying modules are de-duping of guest profiles and system –supported data cleansing. These three items actually build the core functionality to manage profiles successfully and provide a clean starting point for any CRM activity
Guest activity tracking is the most important from the operational point of view. Complaint management in particular is seen critical rated higher than general customer survey tracking. Proper problem follow-up and quick resolution actually bonds guests to the company as they proved professional in problem solution and the last activity in the guest mind has a positive touch.
Sage CRM objective:
• Guest management
• Data analysis
• Marketing management
• Sales Automation
• Automated process workflow
• In-depth reporting
• Customer communication management
• Tight integration with back office
Contact sales@greytrix.com for a demo of Sage CRM for Hotels, Sage CRM for Tours and Travels or Sage CRM for Hospitality.
Tuesday, February 7, 2012
Tuesday, January 31, 2012
Require CRM? Ask for Sage CRM.
1. What is my lead pipeline?
2. What is the possible closures I have in the next month?
3. Where is my sales team located?
4. What exactly do my customers want and need?
5. What do we need to do to be able to produce and deliver it to our customers?
As a Business owner or a Sales person do these questions haunt you? The answer to all these questions is a CRM Solution.
To run your business you require new customers and retain the old ones. Your sales team should know what was the last interaction with your prospect who had interest in your products and service 6 months back. ERP systems focused on back office operations only, which did not directly affect customers and other departments. These gave rise to customer relationship management (CRM) and has become must for every organization who are directly or indirectly involved in sales process.
According to a study by IT consulting firm - "The winners in this new economy will be those companies that can effectively leverage the Internet to redesign, automate and integrate all business operations".
The ultimate goal of any organization is to generate profit; this can be done by getting more and more clients and maintaining existing ones. All the two criteria’s can be easily handled with the help of CRM.
CRM acts as an effective way to handle your sales team by allotting them with particular task, timeline to complete that task, thus making successful completion of task on given time.
Sage CRM which comes with two different editions 100 & 200 provides you with core functionality, Sales force, marketing & customer Care Automation facilities etc. is an important tool which can take your business to another level, and overall the organization's service flows and teams work more efficiently and more happily.
To get your demo copy of Sage CRM call 022-67687800 or mail us at sales@greytrix.com
Tuesday, July 12, 2011
Sage CRM for Education Management: Education Service providers, Talent Academies and Institutes
Sage CRM can be configured to capture the requirements of education sector entities like schools, colleges, universities and also for private institutes note just for traditional academic teaching but also for dance and music classes for managing information.
Information which is related to student, teacher/instructors or the courses offered in the institute. School, universities and institutes require information capturing system which would brief them about details of student, teachers and courses along with calendar management system, marketing campaign tools, business intelligence, workflow and escalations according to business process also accompanied with the current trends even SMS & email management system.
Sage CRM with its wonderful calendar management system helps the management assign various instructors to various courses for a defined batch of students. Through the Groups in Sage CRM one can define dynamic groups which can include credential of the student grouped in a particular batch or class or any other user defined selection. Need to inform the change in class timings? Just select groups and launch a sms blast or even an email blast and inform students or their parents the changed scheduled.
We know you plan to announce a new batch and are expecting a huge response and enquiries on the toll free number. You would like to set up a mini call centre and track new student’s information and also suggest them alternative courses and batch timings based on their location and requirements. If an old student wants to enroll then Sage CRM will track the old student’s details through it CTI integration system and pop the details of the existing student. The call centre agent will just have to process further transactions.
More than one marketing campaigns are launched to attract new enquiries but then you do want your analysis of which was the most revenue generating advertising campaign. Systematic marketing campaign management in Sage CRM gives an insight of the various marketing activities conducted in an event or campaign along with the budgetary and timeline analysis.
Combine Sage CRM with a seamless integrated Sage ACCPAC ERP system and get even the monetary transaction details. Schedule the fee reminders and dispatch payment reminder mails and sms to student through the system itself.
If you have any pre requisite business process you want to capture for your Education Institute in Sage CRM do contact us on sales@greytrix.com we will get back to you with a solution.
Thursday, April 21, 2011
Tuesday, September 7, 2010
7 Reasons Why Sage CRM v7 is Right for You
- It takes more than great products to drive sales in today’s challenging economic environment. Acquiring and retaining customers is essential for business success and great customer service is the driving-force that differentiates one business from another. Customer Relationship Management (CRM) helps businesses attract and retain customers, and deliver an exceptional customer experience every time.
- Sage CRM manages every aspect of your customer interactions, provides powerful insight into the performance of your business and your staff, and drives user productivity. Sage CRM v7 will revolutionize how you manage your business and your employees manage their day.
7 Reasons Why Sage CRM v7 Is Right For You
Tuesday, May 11, 2010
ACT By Sage linked to Sage Accpac ERP!
Extended Enterprise solutions or integrated business solutions are the need of the hour in this globalised and competitive market especially for small business units. Small business entrepreneurs should understand the benefits bought in by implementing integrated business solutions. Integrated business solutions help reduce the needless costs and increases profitability and in turn solidify customer relationship. Hence nowadays firms in the SME segment like finance firms, trading and distribution firms, retailers, etc, who have to maintain their contacts and inventory both equally, require an end to end integrated solution to get an overall view of their business.
ACT! By Sage, a world renowned contact management solution catered for business owners, sale professionals and company representatives, is the #1 selling Contact and Customer Manager in the world with 2.8 million users. When combined with a robust accounting package like Sage Accpac ERP which not only handles your financial worries but also takes care of your entire stock distribution together helps you attain optimum efficiency in your business.
Greytrix has developed an ACT link to Sage Accpac ERP that brings a complete 3600 views of your organization connecting your front end to your back office in real time. When your front office like your sales persons, customer support has a clear view of the customer transactional history with real time information on inventory status they are more efficient in serving the clients thus gaining customer loyalty.
ACT offers Sales opportunity management, data sharing and security, calendar and activity management along with an intuitive Dashboard features. With ACT! you always know exactly which opportunities are open, what stage they’re in, and what is the probability of closing them. Not only does this help your sales team, but also helps in accurate forecasting for your production and manufacturing units since it is combined with Sage Accpac ERP.
Sage Accpac ERP combined with ACT by Sage clears out the quote-to cash cycle. If a member of the sales team, for example, generates a quote based on out-of-date pricing information or stock availability, and subsequently converts this quote into a customer order, it is likely that this error will only be identified later at the order approval or shipping stage. The order will need to be passed back to the salesperson for correction and then re-processed by the finance department. As a result, order completion is delayed for the customer, administrative cost increased for the company and workload is unnecessarily duplicated for sales and finance staff. Clearly, where this scenario arises on a regular basis, it will impact negatively, and significantly, on overall customer satisfaction, as well as increasing transactional cost on an exponential basis.
Enabling users to view combined financial and non-financial customer information within a single application, regardless of where the information is generated or stored is another key requirement for front-to-back-office integration. 360 degree customer visibility is particularly useful for account managers, that may require access to a customer's purchase history or for customer service representatives that may need to update a customer on the status of an order. Providing these users with access to both financial and non-financial information eliminates the customer data 'blind spots'.
Many business organizations back out of enterprise solution evaluation due to the misconception that such solutions would be very expensive and time consuming.
With an affordable combo of ACT! and Sage Accpac ERP you can now have two world class solutions working in synch to better your business. Mail us at sales@greytrix.com to enquire how you can achieve this deadly duo at an affordable pricing.
ACT! By Sage, a world renowned contact management solution catered for business owners, sale professionals and company representatives, is the #1 selling Contact and Customer Manager in the world with 2.8 million users. When combined with a robust accounting package like Sage Accpac ERP which not only handles your financial worries but also takes care of your entire stock distribution together helps you attain optimum efficiency in your business.
Greytrix has developed an ACT link to Sage Accpac ERP that brings a complete 3600 views of your organization connecting your front end to your back office in real time. When your front office like your sales persons, customer support has a clear view of the customer transactional history with real time information on inventory status they are more efficient in serving the clients thus gaining customer loyalty.
ACT offers Sales opportunity management, data sharing and security, calendar and activity management along with an intuitive Dashboard features. With ACT! you always know exactly which opportunities are open, what stage they’re in, and what is the probability of closing them. Not only does this help your sales team, but also helps in accurate forecasting for your production and manufacturing units since it is combined with Sage Accpac ERP.
Sage Accpac ERP combined with ACT by Sage clears out the quote-to cash cycle. If a member of the sales team, for example, generates a quote based on out-of-date pricing information or stock availability, and subsequently converts this quote into a customer order, it is likely that this error will only be identified later at the order approval or shipping stage. The order will need to be passed back to the salesperson for correction and then re-processed by the finance department. As a result, order completion is delayed for the customer, administrative cost increased for the company and workload is unnecessarily duplicated for sales and finance staff. Clearly, where this scenario arises on a regular basis, it will impact negatively, and significantly, on overall customer satisfaction, as well as increasing transactional cost on an exponential basis.
Enabling users to view combined financial and non-financial customer information within a single application, regardless of where the information is generated or stored is another key requirement for front-to-back-office integration. 360 degree customer visibility is particularly useful for account managers, that may require access to a customer's purchase history or for customer service representatives that may need to update a customer on the status of an order. Providing these users with access to both financial and non-financial information eliminates the customer data 'blind spots'.
Many business organizations back out of enterprise solution evaluation due to the misconception that such solutions would be very expensive and time consuming.
With an affordable combo of ACT! and Sage Accpac ERP you can now have two world class solutions working in synch to better your business. Mail us at sales@greytrix.com to enquire how you can achieve this deadly duo at an affordable pricing.
Thursday, May 6, 2010
Sage CRM- Marketing made Easy.
“Good marketing is no accident, but a result of careful planning and execution.” - CKP
Need for an end to end system in sales & marketing is always felt by the business owners who aim for consistent growth in their business. CRM helps you to target right customer at right time. SME can be benefited with CRM system in many ways such as:
• 360-degree view of your market & customer.
• Improve the output of marketing campaigns ,by wise distribution of marketing development fund.
• Timely identification of potential opportunities and plan accordingly.
• Cross departmental coordination between marketing, sales, and support departments for better results.
• Proper customer segmentation and prioritization.
• Improve customer service when handling customer queries.
• Reduced customer handling cost.
• Ability to measure, analyze and improve marketing activities.
Today, many SMEs plan, execute and analyze their marketing activities through CRM system. Once the marketing strategy is finalized next step is to plan the marketing campaigns and budget the campaigns. CRM helps the marketing department with historic data while planning the dates and budgeting the campaigns. While running a marketing campaign multiple departments get involved thus complicating the responsibility during execution phase, CRM helps the planners to set list the marketing activities involved in campaign with deadlines and facilities to allocate resource for each activity.
Since planning is centralized and execution is decentralized, communication of marketing plan on time is still an issue. CRM facilitate real time access to marketing action plan which gives clear idea to marketing personnel’s regarding their responsibilities & tasks, individually and as a team. Once the execution is completed successfully, collating the result is another cumbersome task, feedback from marketing campaign does not come directly to marketing department.
CRM helps to capture the feedback in form of enquires or leads and relate the same with the marketing campaign, this results in getting a clear picture on the ROI on marketing campaigns. The marketing module in Sage CRM completes the full circle in marketing starting from planning, execution, analysis, reviewing and reworking marketing activities.
Need for an end to end system in sales & marketing is always felt by the business owners who aim for consistent growth in their business. CRM helps you to target right customer at right time. SME can be benefited with CRM system in many ways such as:
• 360-degree view of your market & customer.
• Improve the output of marketing campaigns ,by wise distribution of marketing development fund.
• Timely identification of potential opportunities and plan accordingly.
• Cross departmental coordination between marketing, sales, and support departments for better results.
• Proper customer segmentation and prioritization.
• Improve customer service when handling customer queries.
• Reduced customer handling cost.
• Ability to measure, analyze and improve marketing activities.
Today, many SMEs plan, execute and analyze their marketing activities through CRM system. Once the marketing strategy is finalized next step is to plan the marketing campaigns and budget the campaigns. CRM helps the marketing department with historic data while planning the dates and budgeting the campaigns. While running a marketing campaign multiple departments get involved thus complicating the responsibility during execution phase, CRM helps the planners to set list the marketing activities involved in campaign with deadlines and facilities to allocate resource for each activity.
Since planning is centralized and execution is decentralized, communication of marketing plan on time is still an issue. CRM facilitate real time access to marketing action plan which gives clear idea to marketing personnel’s regarding their responsibilities & tasks, individually and as a team. Once the execution is completed successfully, collating the result is another cumbersome task, feedback from marketing campaign does not come directly to marketing department.
CRM helps to capture the feedback in form of enquires or leads and relate the same with the marketing campaign, this results in getting a clear picture on the ROI on marketing campaigns. The marketing module in Sage CRM completes the full circle in marketing starting from planning, execution, analysis, reviewing and reworking marketing activities.
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